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News Release


New global fitness concept approaching Stockholm

​1Rebel is the latest concept from the team behind Fitness First and Jatomi Fitness. The goal is to become the first fitness chain that offers group exercise classes without requiring fixation or lock-in agreements. The concept, launched in London in Q4 2014, is aiming to revolutionize the global fitness industry and shake up a market that they believe are in need of a change .

- 1Rebel can offer something that existing fitness concepts can not. We are changing the rules of the game again , says Mike Balfour, founder of Fitness First and investor in 1Rebel .

In addition to the plan to open two units in London during the first half of 2015, the plan is to simultaneously open a unit in the Nordic region. All 1Rebel units will accommodate 2-3 studios that offer high-intensity workout in a luxurious setting. Each unit requires between 500-800 square meters and should be centrally located with very good visibility, confirms property advisor JLL which has the mission to help 1Rebel find the perfect location in Stockholm, Sweden.

- 1Rebel is unique in that their modern approach to fitness facilities make them a natural fit in traditional retail locations. This opens up a lot of exciting opportunities, says Martin Lindgren, Head of Retail Agency, JLL Sweden.

Get inspired: 

For further information, please contact:
Martin Lindgren, Head of Retail Agency, JLL Sweden

Telephone +46 (0) 722 39 23 94, email