Redefining Retail Logistics

What does the future hold for supply chains, warehousing and the role of the store?

November 07, 2019

In the fast-changing retail sector, success has never been more dependent on the supply chain. Omni-channel is adding new layers of complexity to retail logistics: it’s no longer just getting products onto shelves, but making them available anytime and anywhere. 

So how can retailers and investors thrive in an omni-channel world? That’s the starting point for our report, Redefining Retail Logistics.

Delivering on delivery

With consumers increasingly shopping online, buying decisions often rest on how quickly and efficiently retailers can get goods out of the warehouse and into their hands. Yet it comes at a financial cost; pressure from e-commerce competitors only adds to the squeeze on retailer margins. 

As omni-channel retail evolves and consumer expectations around delivery increase, supply chain and logistics management will be crucial differentiators for retailers. Increasingly sophisticated technology and big data are helping to forecast demand, manage inventory, reduce costs and provide superior customer service. Ultimately, the entire supply chain will be digitalised; e-commerce is just a part of this process.

Bricks support clicks

The role of the physical store is shifting to provide an experience that can’t be recreated online, letting customers interact with products, people and the brand itself. The right space in the right location will continue to attract consumers and generate returns for retailers and investors. Furthermore, physical stores have an increasingly vital role in click-and-collect and returns. 

Investor rethink

There’s a risk that investors aren’t looking at the whole picture as Europe’s retail industry enters a period of adjustment towards a thriving environment, supported by retail and logistics space that are fit for purpose. Investors need to respond to digitisation; flexibility will be key. For retail investors, this means rethinking how they value stores and repurposing obsolete real estate. For industrial investors, it’s about exploring new urban models to better service last-mile delivery. 

Sustainability in focus

Today’s consumers expect retailers and their partners not only to make their supply chains more sustainable, both in terms of ethics and the environment, but to demonstrate that they’ve done so. 

Whether you’re a retailer or an investor, download a copy of Redefining Retail Logistics to understand more about what omni-channel means for you. 


Fill out this form to download report

There was an error submitting the form. Please try again. 



Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.

Generally the personal information we collect from you are for the purposes of dealing with your enquiry.

We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our privacy statement.

Talk to one of
our experts

To find out more about what the retail and logistics trends highlighted in our report mean for your business.