Navigating the sustainability maze

The struggle of ESG for hotel valuers

May 20, 2024
  • Ross Petar
  • Jessica Jahns
  • Jakob Rametsteiner

Explore JLL's latest report, "Navigating the Sustainability Maze", a comprehensive investigation into sustainability in the hotel industry. This report uncovers key developments, investment potential, and remaining challenges in sustainability for the hotel sector.

Amid global urgency for climate-friendly practices, the report identifies the hospitality sector as a key player with vast potential for lowering carbon emissions. The analysis touches on data collection issues, the pressing need for transparency in green certifications, and the growth of sustainable financing options.

Understand how the rising global energy prices emphasize the need for energy-efficient measures in hotels, which can lead to a decline in utility costs and ultimately influence profit margins and capital values. The report highlights that green loans are increasingly unlocking access to capital for hospitality businesses and helping to fund projects with positive environmental benefits.

JLL takes a deep dive into understanding how investments in net zero carbon measures can impact hotel cash flows and values. Insights are also offered into how consumer behaviour changes could be reflected in hotel valuations, and how ESG-related due diligence is gaining prominence in hotel transactions.

The report provides a roadmap and compass to navigate the sustainability maze in the hotel industry. It underscores that collaboration is key in accelerating progress towards a net zero carbon future and suggests that there must be increased communication, data collection, and standardisation within the industry.

 Download the report to learn more.

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